People Will Never Forget…

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou

I love this quote because it is relevant to everybody, every day. And you know it’s true.

Authors particularly have the power to make people feel. Not just through their actions, but also through their ideas. Whatever the themes in a book, it can also say ‘you’re not alone’. Or ‘you can get through this’. Or anything else the reader needs it to say.

I think this is why storytelling has become part of the important messages leaders want people to really hear.

When the message is a story, including someone they can visualise and an outcome that impacted a person (real or not) – well, now there are feelings involved. We start to care.

By changing the narrative, we can let the message shine through. 

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